In the competitive world of information technology, effective IT branding and image consulting can be the key differentiators that set companies apart from their rivals. Lisa Shorr, the owner of Shorr Success and a renowned expert in personal branding and image consulting, shared invaluable insights on this topic during a recent episode of Stimulus Tech Talk, hosted by Nathan Whittacre, CEO of Stimulus Technologies.
Listen to Stimulus Tech Talk: The Power of Branding and Image With Special Guest Lisa Shorr
The Importance of Perception and Customer Experience in IT Branding and Image Consulting
One of the key takeaways from the discussion was the significance of perception and customer experience. As Lisa emphasized, "People respect what you inspect." In other words, clients will respect your brand and services, but they will also scrutinize every aspect of their experience with your company.
Lisa emphasized that branding and image consulting play a crucial role in shaping this perception. From the way your employees dress and communicate to the overall client experience, every detail contributes to how your brand is perceived by clients and prospects.
The Impact of Clothing and Appearance on IT Branding
In the IT industry, where the stereotype of the unkempt, socially awkward technician still lingers, Lisa stressed the importance of professional appearance. "Clothing impacts how we perceive ourselves, how we feel, and perceive ourselves," she said, referencing a study by Northwestern University on "enclothed cognition."
Providing uniforms and guidelines for professional attire can not only boost employee confidence and pride in the brand but also send a powerful message to clients about the company's professionalism and attention to detail.
The Power of Voice and Communication in IT Image Consulting
Communication is another critical aspect that Lisa emphasized. "Our voice matters immensely," she said, highlighting the need for emotional intelligence and adapting one's tone and language to the situation.
Lisa provided the example of a dispatcher responding to a stressed client with a soothing and empathetic tone, contrasting with the upbeat and energetic voice used for greeting callers. This attention to detail in communication can significantly impact the client's perception of the brand and their overall experience.
Elevating Your Brand with Lisa Shorr's Expertise
Lisa's approach to branding and image consulting goes beyond superficial changes. Through her "Shorr to Shine" system, she guides companies in fostering a culture that prioritizes client experience and brand alignment.
One of the key strategies she employs is training engineers and technicians to make recommendations without directly pitching. This subtle approach fosters a more natural and consultative relationship with clients, positioning the company as a trusted advisor rather than a mere service provider.
Lisa's expertise extends to all aspects of branding and image consulting, from mindset coaching and goal setting to voice training and email communication best practices. Her holistic approach aims to create a cohesive and authentic brand experience that resonates with clients and sets companies apart from their competitors.
Learn More:
To gain a deeper understanding of Lisa Shorr's invaluable insights and strategies for elevating your IT brand through image consulting, listen to the full episode of Stimulus Tech Talk featuring her as the guest. Discover how her "Shorr to Shine" system can transform your company's brand presence and customer experience, driving growth and success in the competitive IT industry.
Want more insights on effective communication? Read this post.
Stimulus Tech Talk: The Power of Branding and Image with Special Guest Lisa Shorr transcript
Intro 00:00
You're listening to stimulus Tech Talk, a conversation based podcast created by stimulus technologies that covers a range of topics related to business and technology.
Nathan Whittacre 00:13
Hello, and welcome to Stimulus Tech Talk. I'm Nathan Whittacre, CEO of Stimulus Technologies. And we're really excited to have a guest on today at our podcast. Lisa Shorr and I have known each other for a few years down through a marketing group that we both belong to. And welcome Sherry, or welcome, Lisa.
Lisa Shorr 00:34
Thank you for having me. Thank you. Welcome. Hi, everybody.
Nathan Whittacre 00:38
And Sherry's the one that set this up. So that's why I mentioned her name first. Okay to mess up every once in a while on these podcasts. It makes it more human, but I'll read your bio real quick, Lisa and it's always uncomfortable to sit there and listen to the bios, so we'll make you uncomfortable for about 90 seconds here. Lisa Shorr is a force to be reckoned with in the world of personal branding, leadership, marketing and corporate communication. With over 26 years of experience under her belt. This powerhouse has left him incredible mark on businesses globally. As the owner of Shorr Success and Secure Future Tech Solutions. Lisa epitomizes innovation and excellence. Her journey is marked by notable achievements, including your role as a sales manager at Houghton Mifflin and the author of the acclaimed book Your Brand Unleashed. Certified in Advanced Image Consulting and corporate consultancy Lisa's Shorr to Shine system has a power of countless individuals and organizations to elevate their brand presence, or captivating presence and profound knowledge have made her a highly sought after speaker gracing numerous professional stages, podcasts and webinars across the globe. Lisa's expertise extends beyond the stage with their articles featured in prestigious publications such as PC World channel, pro magazine, MSP success and Providence business news. As a stylist she transformed individuals for photoshoots television and private settings, exuding confidence and authenticity, a proud member of the association of image consultants International, Lisa continues to advance her field and inspire her fellow professionals with her infectious energy and unparalleled insights. And we, Lisa, I usually go to conferences, and the emcee of the conference is Dave Rendell, who's a professional speaker. And he usually makes fun of the people coming on stage by you know, making comparisons or names arrived with their names. And I'm sorry, I don't I'm not that funny. So, you know, we could come up with something What rhymes with Lisa or Shorr?
Lisa Shorr 02:51
Lisa Shorr is no bore. And we want to learn more about that.
Nathan Whittacre 02:58
There we go. Good job, please. Come on up. I'll have to have my game up to model Dave read down. Well, welcome. I mean, that's a pretty impressive background is, you know, it's a little outside of our general topic about technology here. But I think it's important part. You know, you have to, you know, two feet in different buckets, right. You have your technology company, and you have Shorr Success. That's branding. So how how do they link together? And you know, what's what led you to create this this brand?
Lisa Shorr 03:33
Oh, yeah. So they're actually they're integrally linked. So they are so sure success is actually an integral part of the IT business's growth and any business's growth. So my MSP is or managed services provider company is 32 years old this year, I came on the scene when it was six years, just six years old. So we've been growing it ever since. And sure, success was born about I would say 12 years ago or so maybe a little bit more than that. We were starting to see some trouble in our company, we got fired, first of all, because of our phone skills. And a client said, Every time I call, your team acts as if they have no idea who I am, and Nathan, this was a tenure client. So So shame on us for not paying attention. Then we got some more feedback from another client saying, don't send that engineer back. He makes me feel uncomfortable. He makes me feel stupid. And so Eric, and I were just like, What the heck is going on? Like, how is this possible? We have were certified up the hill, you know, we focused we're getting written up and all All the great magazines and our marketing is great. Our certifications are like, amazing. So what the heck is going on? Like, why are we getting fired? Why are we getting this kind of feedback. And what we realized was that it's human side. It's the human element, the human marketing that we weren't paying attention to. And that's a problem because people, especially in sales, people buy based on a feeling a trust that your solution is going to do what it says it's going to do. So once we started looking at really delving into, okay, let's put together all the problems we were having. And by the way, this resulted in five years of stagnant growth. And we then looked at our name, our company name at the time. And so we put all of this in a bucket like all of this, all these problems, we were a PC troubleshooters, at the time we rebranded to secure future tech solutions. And then as sure success came to be, because I started making changes culturally, within our IT company, I started looking first at how we were handling the phones, the created scripts, I created a process then I started looking at our appearance, what are my team members look like? So a little background is I joined the association of image consultants. Because I wanted to be at first as a part time stylist, my favorite thing is getting dressed going into my closet and just feeling Zen. And I love the way clothing makes people feel the power the messaging. So I was a stylist at first. And in my bio, you hear that I was doing some photo shoots I was doing. But what I decided was I needed to expand those services. And so I went from Shorr style to Shorr Success, because I wanted to see success in my own IT company. And then I was like, well, if I'm doing it here, and then I started talking to other people in our industry, they wanted the help. I said, let me turn this into a business. And so that's how it picked for rain.
Nathan Whittacre 07:27
It's interesting. I mean, I think back at how our industry is portrayed, you know, the Saturday Night Live IT guy that comes in, you know, and, and is rude and dressed poorly. And, you know, what is this famous line like, move? You know, it's, it's certainly like not not a good, you know, image, and I'm sure none of your Tech's walk into their closet in the morning and, you know, feel great about, you know, styling themselves and start with, you know, it naturally want to do that, you know, our industry is, you know, we, as technicians, we go into it. Because we love, you know, the technology side of things I talked to my people about is, you know, even though we're a technology business, we're still servicing and selling to people, you know, we're solving people problems every day, right? And so, you know, it's whether it's helping a client or defending against, you know, social engineering attack, or whatever it may be. These are still people problems. We're dealing with people every day. And so it's it's hard to get that mindset. In whatever business you're in, you know, people go into automotive industries, because they like working on cars. So how do you how does that evolve? How do you talk to people about changing that idea, around working on things to helping people?
Lisa Shorr 08:49
So the way that that my strategy was, and still is, we first have the conversation of and I actually just said this to my staff meeting today. During our during our Monday morning huddle, we have our huddle, every every day, we have a meeting. And today I mentioned that we're all leaders in the company, every single one of us has an impact, first of all on each other and the role that we play. So we were talking about our sales and we have some we just closed a couple of cool deals and which will then go to our procurement and then which will then go to our accounts payable and receivable which will then reach the desk of our service department. So the first is to understand that there are no silos and an IT company. So I start to shift the mindset of thinking I'm just a bench tech I'm just to saying I'm actually an integral part of the process. And and so we start there and then we Have conversations of okay, what does a leader look like? What what is our? What is our brand coloring? What's our core values? And so how do we look to align with them? Part of its uniforms, part of it is providing the team with uniforms and having the logo on their shirts and that give them baseball hats, fleece jackets, so that a, I take a lot of the guesswork out of what to wear. But we have conversations of why we wear it. You know, when we get dressed every day, there's a true reason why we get dressed. I mean, it's multiple facets, you have to think about how's the clothing going to make me feel? But also, am I going to be a distraction to my whoever's listening to me? Am I going to be a distraction? If you're in sales? Are they going to listen to why it's so important to upgrade your server? Or are they going to be like, Oh my gosh, they haven't showered in 10 days, or they look like a hot mess? Did they even care about rolling out a bed and grooming and coming into my office, which is a professional office? Well, that, then that's what they remember. So we have those conversations from the entire company. And one of the stances I always take is that it's not just the leaders and the salespeople that need to think about this, because truthfully, your engineers are selling without actually making a pitch. So they are truly integral parts of the sales process. Because they enable, when a QBR happens, or quarterly business review meeting happens, they can help enable sales on that end. So it's critical that they all have rapport, they all understand the brand, they all understand their role in the success of the organization, which then of course, leads to their own success. So in their growth in the company.
Nathan Whittacre 12:04
I really like what you said at the beginning, too, about, you know, the uniform, I think, you know, when we think uniform, it's, you know, there's certainly a lot of organizations that have uniforms, whether it's police, firemen, or military, Boy Scouts, you know, I think there's a lot that goes into the uniform, it makes you feel like you belong to something as part of something, you're hopefully a different person in that uniform. And you're representing the entire organization, when you're in that uniform. I guess the question that I had those is, you know, as we move to, you know, I'm sure a lot of people that are listening here are in a hybrid or remote work, you know, I'm sitting in my home office, I think you mentioned you were sitting in your home office too. And, and, you know, a lot of people are like, well, you know, the joke is, I don't wear pants when on my, you know, Zoom meetings or whatever, you know, during during COVID. That was a big joke. And, you know, I've encouraged my team to dress just like they were going to the office because it does, you know, present differently, whether you're just working behind the screen all day in your house, versus, you know, wearing your pajamas or whatever. How do you I mean, what's your thoughts on that? Like, how do you how do you bridge that gap when you're working remotely? Even if you're not on camera all day? What is what is dressing up for that mean?
Lisa Shorr 13:33
So there are two two thoughts I have on that one is a scientific study. And so there aren't a lot of studies on on clothing and all of that, but it's starting and and so Northwest University, Northwestern University did a study and it's called enclosed cognition. And so I encourage you to research it. And it's essentially saying that clothing impacts how we perceive ourselves, how we feel and perceive ourselves. It's a fascinating study. And that right there impacts our day to day. And if there's been a lot of casual, our society has become so much more casual, and it's not a surprise that our fashion is in our clothing and our wardrobe is they call it athleisure. Now and you know, that's more of the fashion and the style. And personally I know I'm going to be controversial saying this, but I really miss getting dressed up every day. I really miss that. The PA a little bit of pomp and circumstance of I'm going to be with my peers and walking into the office, I need to really think about that. I think that there's a lot of evolution happening and that is changing quite a bit. So enclosed cognition is important. The other piece is even if we're in a hybrid environment, our appearance, we see even harder because we only have this little box here that we're speaking to right now, we have to work even even harder to think about our appearance, because it's still making an impression. What perception Do you want to leave with the other person and so I always tell people turn your camera on, and think about at least the waist up, but I, we, we had a vendor meeting COVID And, and she had pajama pants on, she had a cup of hot tea, her cat jumped on the countertop, and she jumped up with the cat, you know, to get the cat so the cat wasn't burdened by the tea. And she had this great sweater on pearl necklace, and plaid pajama pants. So that still happens today, I know that I'm you know, I'm not naive to that. But be very mindful that you're setting an impression. And, and perception matters. And we remember, perception, we remember how you made us feel. And so it's critical to to maintain credibility with what you're wearing, when you're on camera. When you're in the office, you want to come even online socially on your LinkedIn profile, and all of that needs to be consistent so that you're believed, you're trusted. And people want them and people, you're not giving people a reason to doubt you. It's hard enough to get business. I mean, in our industry, you know that Nathan, there's so many things out there, oh my God, how do we differentiate ourselves? This is one of the ways this is a differentiator.
Nathan Whittacre 16:48
And my wife laughs at me, because I go all the way down to putting dress socks to go into the office, you know, love it. I like the different you know, we used to drive home from work, and that's when you know, we come home and put on some comfortable clothing when we get home. And, you know, there was no break. There's no no break between, you know, if we're working from home to going, you know, home. And having that differentiator, you know, between, you know, our work time and our home time, I think the clothing helps with that, too. So that's, that's my personal feeling on it. So I'm sitting here, you know, wearing dress socks, I don't have any plans to go out and meet with clients today, but I still put them on no matter when...
Lisa Shorr 17:28
You and I are meeting, you know, hundreds and hundreds of people are gonna see this podcast, and it's gonna, you know, so what impression Are you making and you know, stimulus has a reputation. And you need to be consistent with that. So you want to position yourself as an authority and your clothing matters. And by the way your employees mirror what the leader does. So speaking specifically to the leader of a company, the manager of a company, the CEO, the COO, the employees are watching everything we do, everything we do, is being monitored. And if we show up casual, that's going to become the culture. If we make an effort, and we show up with pride in and how we appear, which demonstrates pride in the brand, that message gets sent down throughout the company. So it's really important to think about the impact. Yeah,
Nathan Whittacre 18:29
I agree. 100%. So, um, let's shift gears a little bit. So you published a book talking about almost,
Lisa Shorr 18:40
Right there, end of q2. So
Nathan Whittacre 18:43
So how's the process been? You know, I know it's, it was daunting for me, you know, long, much longer than expected. So how's it been for you?
Lisa Shorr 18:51
Long Yep. I took, I've always wanted to write a book never knew what to write it about. And then I created, you know, part of my shorter shine system is, I call it my shorter shine system, because I want everybody to shine. I want a it's a great I think I married a great name. I like the name. Sure. And I think that's got a little subliminal message. And my mission is always to help people shine in whatever way that is whether it's internally at my IT company, making our clients shine through their technology, whether it's working with one on one or a group or another MSP on helping their team shine and communicate. That's been critical for me. So this book has been years in the making, and it's I took my whole coaching program and put it into a book. So it'll be people can digest it people can be I kind of used the traction idea of how you can take traction and you can implement yourself you're better you know, yeah, I think you could be better off having a traction Coach, obviously So but you can take it, you can implement it, the same with your brand unleashed, you can take it, you can implement it, I would love to work with companies on it that, you know, that's it's a critical component and how to build relationships. So it's been a labor of love. I had to think about different stories and you know, relive some of the painful stories in my past that really bring the book to life and set the tone of us moving forward as business owners as small and medium sized business owners, we have a unique set of challenges where so much falls on us. And and how do we do that? How do we build that relationship? And when there's so much competition, we can't be the best kept secret, we got to get out and network and, and, you know, and get out there and but in a way that authentically aligns with our brand, and shares the message of I'm the authority here. Hey, listen to me, let me help you. Don't go it alone. Let me help you.
Nathan Whittacre 21:08
Yeah it makes a huge difference. I mean, that's what I have two things I found writing the book a, you know, the stories were a big part of it, just remembering some of those things of why I do it this today, you know, and it makes the message a lot clearer to share those stories, but it also defines, like, what is what is it that you're really going to present? What is your policies and your way of executing your work? So, you know, maybe can you run through a couple other tips other than the clothing and presentation? Or there's some other things you work with companies on?
Lisa Shorr 21:41
I sure do. Yeah. So we talk a lot about emotional intelligence. And I talked about head trash. So we always begin our engagements together, by going through a lot of the head trash, oh, the client is cheap, they don't want to spend money, I can't do it, it's not part of my job. It's not. So we kind of run through a lot of that head trash. And then we build from there. So the brand method starts with our mindset, goal setting, we always make sure that everything we do aligns with some goals. And then, you know, we go in, I think one of my favorite tips, and that I talk about is is all about training your engineers to make a pitch without actually pitching. So when your engineers are, have rapport, think of themselves as partners, and not just a technician going in to close a ticket. And they think of the client as a friend, but you know, as a business partner, and that they're there to be an advisor, a trusted advisor, you have that relationship, then if you see a switch full, for example, you can't add any new devices to the network. Then, if your engineer is trained and coached, they can say things like, I noticed your your switches full. And it can't. We can't put any more devices on it. It's really limiting your growth. Can I have Eric and sales give you a call to talk about it? Sure, no problem. And so a lot of those sales pitches are recommendations, but you're not really making a pitch, you're making a suggestion, and it comes across less salesy. Then when you know, whoever's in your sales department, it gets edited. Nathan, if you are the key sales person, and you're going and you're scheduling QPR, your client knows you're going to be selling them, they they already go in knowing like, what are you selling me? Now Nathan, I already you know, already upgraded my computers, what do you need from me now. But when an engineer makes that recommendation, it's not in a way that it's perceived. So the key word I talk about is perception. And image is all about perception. It's, it's, it's how do you want to be perceived by others? How do you want the client to perceive you and your brand? So that's an area that I coached quite a bit on. I provide some conversation starters. And then I think the last cool tip is to understand that our voice, one of my favorite areas to coach on is how we vary our voice, depending on conversations, depending on our department that we're in. So a great coaching example is if I'm working with a dispatcher when the dispatcher answers a call, they have to have a excited voice. Good morning. Thank you for calling stimulus technologies. Lisa speaking how can I help you? Then your client on the other end says Mike, I can't I'm about to get into go to court, and I can't access the file, I need to help. I'm stressed, oh my gosh. So then your dispatcher has to be mindful and emotionally intelligent enough to say, Okay, let me get the ticket in the system. Give me Tell me where you looked for this. So I can put that note in the system. So what my engineer calls you back, or let me put you on hold, let me grab an engineer for you. But notice, I changed the tone of my voice. Too often. A lot of complaints that I get when when MSPs hire me, it's because engineers or team members and general service managers either sound disinterested, and they sound monotone and disinterested. And how can I fix your ticket? Yes, okay, well, let me log in, why don't you? Why don't we start a remote session? Right versus, okay, I hear that you're having a problem. Let's get, let's get a remote session started. Let's see if we can solve this for you. Our voice matters immensely. And so I do a lot of coaching on when, how and why to vary our voice? So those are some I think, strategies. Yeah. And
Nathan Whittacre 26:18
I think that goes across to is our text communication, you know, when we're emailing customers or putting notes in ticket, that's another Yeah, yeah, it's certainly not just our verbal boys, but our written voice, and it is, you know, we run into issues periodically is, you know, if the technician is very brief, or, or, you know, or comes across as very potentially rude, you know, in the text, and it's not meant to be that could escalate an issue much further than it should. So, I think we have to be very mindful in this technology day and age to ensure that what we're writing is going to come out positively on the other side of it. And sometimes I even, like, read my emails aloud, or, you know, go back through and reread it to see how it sounds perfect. Throw it in an AI generator and say, How does this sound to the other side? And, you know, maybe, maybe, but you know, I think our written communication is, it's just the same, you know, it's, it's how we say things really does matter. It's not just what we say.
Lisa Shorr 27:22
It's critical. I actually wrote a there's a section in my book on email communication, and I call them email errors, and how to fix them. So there are identified about five different email errors in that I have seen throughout my years, either through a client or something that's come across my desk, and how do you fix it? Like, not only like the tone and having all caps or exclamation points, but also grammatical errors? I mean, how often do you see the You're welcome. Wrong in an email? I can't I could probably every week, somebody signs an email, you're welcome. And it's instead of saying, Why oh, you apostrophe R E, you know, you are welcome. It's your while you are, but that version is your gift, you're, you know, you're closing your business, it's a very different usage of the word. So even being grammatically aware, because every detail leads to perception, our intelligence, our knowledge, our attention to detail. So just, I'm the person that focuses on the nitty gritty of all of that the human side of our nitty gritty, but it's critical.
Nathan Whittacre 28:40
I certainly, you know, I consider that when dealing with vendors, I often think about that too. And I get emails from vendors and, you know, dealing with different people, you know, if I'm being sold to, you know, if if the salespeople or the technical people are not communicating in a way that you know, is a positive or, you know, grammatically correct, I don't know, the rest of their, how the rest of their company is going to be so it does make a huge difference. And so how did you know you could train people and I'm sure it's frustrating because that you know, a lot of people end up being like a boomerang, you know, they go back to the easiest habits possible. How do you how do you get the entire team on board with this and believe in it, like a kind of started off the conversation technicians, engineers, you know, whatever it may be, are people that are technical or highly skilled go into that? Because they like working on the thing that they're working on whether it's computers or a car or tax returns or you know teeth? How do you how do you convince the entire team to make this as important part of the business?
Lisa Shorr 29:44
First I need buy in from the owner. It has to be a cultural, it has to for image and customer service and the understanding of the power of it's really client experience. What is the client experiencing And how do you get those CSAT scores up? How do you? And so first I talked to the owner about the power of image and why it's so important, and what does it impact, it's not like it's impacting it, you know, you can't just like watch a backup, you know, when you see a backup, you know, or you have something like, you know, email, spam filtering, or whatever it is, you can see what's getting caught. It's like a physical or visual thing. Image is noted, when you when churn decreases, when employee turnover decreases, when CSAT scores and NPS you know, scores go up. And then ultimately, you're gonna see an increase in growth in your company. So it has a direct people like, oh, image doesn't have a direct relation to profitability in your company. And I'm like, it's, it's the number one indicator of, I think, direct relating to your growth, because you can have all the same tech, you and I probably can compare tech stacks, it'll be the same, a lot of the same. But how do we make our clients feel it's painful for a client to move from one to the other. But they'll do it if they're feeling that much pain. And so it has to start with the owner. And then 90% of the time, I train the entire team. And it's not a one and done workshop, it's typically a six month engagement together. So we're reinforcing messages over and over again, to talk about the process to and then there are some tangibles that come out of it. But at the end of the day, Chet Holmes from the Ultimate Sales Machine, he had a quote, and I love it. People respect, what you inspect. So it's up to the owner, and the team to say, this is how this is how I want to be perceived. This is where I need to be perceived. I'll teach you the skills, the strategies, the foundation will do role playing, I'll give you all of that. I'll give you the uniform, you know, we'll talk about all of that. We'll have workbooks all of that. But at the end of the day, once the engagement is up, I mean, people can work with me monthly, quarterly as well. But just like monitoring a backup, if you don't monitor the backup, you may find one day it wasn't actually backing up. If you don't monitor your image, then you're gonna find one day, just like I experienced, you could get fired. And who wants to get fired? How can we afford to get fired? You know, you're not if you don't, same with the monitoring, employee training for cybersecurity, you know, we've got a webinar presentation coming up with our bar association. And so I was working on some of those slides earlier today. If we don't monitor and train our team on how to identify phishing emails, how do I you know, what to look for? How will they know? The same thing with our clothing with our voice? If we're not made aware? How will we know because not everybody was raised the same? We were raised all different, different cultures, different families, different backgrounds. But we all come together in this beautiful melting pot, and called life. And so how do we want to be perceived by others? So there's a lot of ownership on both sides.
Nathan Whittacre 33:41
Excellent. So if the if somebody wants to engage with you, how do they find you and and when is your book coming out, I guess it's the othe...
Lisa Shorr 33:48
The book will be done and edited, it will be out q3. It'll be out q3 of this year. So be be ready. It's here. I'm just final edits right now. And my, my publisher is doing final edits on their end. So already designed and all of that I approved all that. So it's coming, it's coming. I can't wait to do the final launch. If you want to get in touch with me. Go to Shorrsuccess.com S H O R R success.com. I have my calendar link right on the top of the page right in the middle there. Book a meeting with me, let's have a conversation about client experience, and how that directly impacts the growth of your company. So I'd love to have that conversation.
Nathan Whittacre 34:32
Well, excellent. Thanks so much for being on today. Lisa. I learned a lot and hopefully everybody that was listening learned an important aspect of business that sometimes we don't think about as much as we should because it does impact the client experience dramatically. And so thank you again for your insights today and thanks, everybody for listening to Stimulus Tech Talk.
Lisa Shorr 34:53
Thank you so much, Nathan for having me and thank you everybody for listening.
Nathan Whittacre 34:58
Have a good day, everybody.
