Stimulus Tech Talk: Mastering Marketing for Long-Term Success with Special Guest Tim Fitzpatrick
In the fast-paced world of business and technology, mastering marketing is a crucial skill. Small businesses, in particular, need a well-defined marketing strategy to navigate the ever-evolving digital landscape. In a recent episode of the Stimulus Tech Talk podcast, Stimulus Technologies CEO, Nathan Whittacre, engaged in a conversation with special guest Tim Fitzpatrick, the president of Rialto Marketing, to shed light on effective marketing strategies and content creation for long-term success.
Building Strong Marketing Foundations
Tim Fitzpatrick emphasizes the significance of a well-defined marketing strategy. He highlights the importance of understanding ideal clients and their needs at various stages of their customer journey. Crafting content that resonates with your target audience throughout the buyer's journey is key to creating a strong marketing foundation. Tim suggests that it's crucial to focus on strategy before diving into tactics and to think long-term rather than seeking quick results.
Keep Marketing Strategy Simple and Focused
Keeping the marketing approach simple and focused, will help business owners stay focused on the outcome. Instead of attempting to be everywhere, Tim suggests concentrating on a few select marketing channels and giving them time to yield results. He encourages businesses to consider their budget and resources and reminds them that overcomplicating marketing can lead to inefficiency.
The Power of Content Creation
Tim emphasizes that content creation plays a pivotal role in modern marketing. Content not only engages and educates your target audience but also drives traffic to your website. To enhance SEO and increase online visibility, he suggests optimizing blog content with relevant keywords. Furthermore, Tim recommends repurposing content across various channels to maximize its impact.
Marketing is a Marathon
Mastering marketing for long-term success is about creating a well-defined strategy, focusing on content creation, and keeping your approach simple and targeted. Marketing is a journey and can take a lot of trial and error, as well as time, to know what works. What's important is to not give up because results are not seen right away. The right content can draw in new leads for years.
To learn more about effective marketing strategies and benefit from Tim Fitzpatrick's expertise, you can visit Rialto Marketing's website at www.rialtomarketing.com. The website offers valuable insights, links to social media, and access to the podcast episode featuring Tim.
If you're interested in assessing your marketing roadblocks, Tim Fitzpatrick offers a free resource at RevenueRoadblockScorecard.com. By taking a brief assessment, you can identify which of the nine revenue roadblocks might be affecting your business's growth.
To dive deeper into the world of marketing and glean more insights, be sure to tune in to the full podcast episode "Stimulus Tech Talk: Mastering Marketing for Long-Term Success."
Mastering Marketing for Long-Term Success with Special Guest Tim Fitzpatrick transcript
SUMMARY KEYWORDS
marketing, content, podcast, strategy, nathan, business, tim, websites, company, started, create, months, love, involved, grown, optimize, find, feel, conversation, colorado
SPEAKERS
Intro, Nathan Whittacre, Tim Fitzpatrick
Intro 00:00
You're listening to Stimulus Tech Talk. A conversation based podcast created by Stimulus Technologies covers a range of topics related to business and technology.
Nathan Whittacre 00:14
Hello, and welcome to stimulus Tech Talk. I am Nathan Whitaker, CEO of stimulus technologies. And we talk about all things technology on this channel. And this week, we're very excited to have our guests Tim Fitzpatrick, and owner of Rialto Marketing. I'll just read a quick bio for you. But welcome first, Tim,
Tim Fitzpatrick 00:33
Nathan. Thanks for having me. I'm excited to be here.
Nathan Whittacre 00:36
It's a pleasure. So Tim has a passion for developing and growing businesses. He's an entrepreneur at heart with over 25 years of experience in marketing, business development, sales, management and strategic planning. Just after graduating college, Tim had the good fortune of getting involved with the wholesale distribution company, which he called for nine years. And that company grew over 60% A year after being acquired our before being acquired in 2005. For him, it was an amazing experience that not only brought him a lot of business lessons, but life lessons as well. Tim started Rialto Marketing in 2012, with a vision of having positive lasting impact on the businesses they work with. And Tim re teaches that there are three critical elements of marketing, strategy, planning and leadership. And he enjoys all three, and that's what focuses on with his client. So again, welcome, Tim. Super excited to have you on we were I joined your podcast about a month ago or so. And we mutually agreed that I'd have you online to get to some questions. So
Tim Fitzpatrick 01:37
we're switching sides of the mic, man. I'm I'm looking forward to anything. So thank you.
Nathan Whittacre 01:42
Excellent. So anything I missed in the bio, anything that you wanted to fill in? Hobbies are things you do outside of business that might be entertaining for our guests.
Tim Fitzpatrick 01:51
Oh, Gosh. Well, I on the personal side, I grew up in Northern California, but I now live in in the Denver Metro area and Colorado. So I personally I just I love being outside. I you know, I paddleboard I ski mountain bike, hiking, you know, spending time with my two girls, so anything outside I enjoy doing.
Nathan Whittacre 02:14
That's certainly a beautiful area to do both in Northern California and, and in Colorado.
Tim Fitzpatrick 02:19
Yes. Yeah, they both are right. Northern California was a great place to grow up. I it was just it was getting busy for me. So I you know, I moved to Colorado. And lo and behold, Colorado is getting busy too. So
Nathan Whittacre 02:31
It is, it's grown so much. I was out there a couple of months ago. And it's it's amazing how much the area's grown since the last time was out about 10 years ago. So yeah,
Tim Fitzpatrick 02:41
yeah, it's grown tremendously.
Nathan Whittacre 02:43
So just getting into it. So you had a wholesale distribution company, what made you make the shift to a marketing company? Very different type businesses.
Tim Fitzpatrick 02:55
Yeah. So I'll tell you, I'll give you a little bit of backstory that I think will help there. So it might distribution experience, I got involved in that because my my dad had been a manufacturer's rep for years. And before I graduated from from college, he had started a wholesale distribution company with another partner, it was related to the rep company. And when I graduated from college, I knew he needed some help, and I had no idea what I wanted to do. And so I was like, Hey, let me let me just help you out for the for the summer. There was no full time employees, you know, and it'll give, it'll help you, it'll give me an opportunity to figure out what I'm gonna do. Well, after three months, I was hooked. And you know, in the first six to 12 months, I learned more doing that than I didn't four years of college it was, and I was having a ton of fun. So, you know, I worked with my dad for over 10 years, it was an amazing experience. When we sold, we both had a three year agreement with the company that that bought us and so I worked with a company that bought us for three years. That was in 2008 My contract ended. I ended up moving to Colorado with the company at that point. And in 2009 I got laid off. So we got we got bought by a public company. You know, most of us know what happened in 2008 2009. It was yeah, it was so tough for so many people. We got bought by a public company and they you know, what a public companies manage according to the quarterly financials. And so they cut 30% of the branch locations that we had across the country. And I ended up getting downsized. I was fortunate where I wasn't worried about you know how I was going to make my mortgage payment the next month. So it took some time to think about what I wanted to do next what my next you know, stepping stone was going to be and I'd always been interested in real estate and so I got involved in residential real estate, you know, and at the time, the opportunities in residential real estate there were You were foreclosures, short sales. So I started door knocking houses that were in foreclosure and I started doing short sale business. And Nathan, I will tell you it was drastically different from being in the wholesale distribution business. Put me outside of my comfort zone all the time, I learned a ton. But I started waking up just going, I don't want to do this, like I, you've heard of the Sunday evening effect, right? Where I was, yeah, having Sunday evening effect every day waking up going, Oh, my God, I got to do this all over again. So that's when I shifted into marketing. And before I shifted into marketing, I was thinking about, gosh, like, what did I love about distribution? Where are my skill sets, and that's when I got involved in marketing. That has been a winding road for me as well, it's taken me a while to really find what I love about marketing and what I'm great at. But it's dynamic, and it's changing all the time. And that's one of the things I love about it.
Nathan Whittacre 05:53
Oh, it's definitely a journey that you went through. I, you know, one thing that came to my mind, as you were talking about is, you know, there's a quote, and I don't have it exactly in front of me, but it says, you know, sometimes, you have to get to a very low point to really realize the direction you need to go into life. And yes, you know, I think a lot of people, especially in that, that time of the recession, the Great Recession, a lot of us decided what we really needed to do and what the best thing for our life was, or should be so. So you're talking about what, you know, what were some of the challenges of starting your marketing business? What were what did you know, I'm sure you didn't have any clients, or you need to develop the client base?
Tim Fitzpatrick 06:36
Yeah, what, what I would tell you there, like starting the business itself was not a huge challenge for me, because I had already started previous businesses, I think the biggest challenge for me, in starting a marketing business was finding out where I fit in the space. It is a huge space, there's, there's so many different things you can do with in marketing, and, you know, at the time, um, you know, I didn't know what I didn't know. And it took me a lot of starts and stops, you know, hitting roadblocks getting experienced, or really find what resonated well with me within marketing, and what I really enjoyed doing. And that took me a long time, that was the biggest challenge for me. You know, because when you look at marketing, I mean, so many people are battling the information overload with marketing. And, you know, when I was in distribution, this was in the mid to late 90s. When I when I initially got in, I mean, websites were informational brochures at that point, you know, Google search was in its infancy. The fundamentals of marketing were the same at that point, but the tactics worse. They were not as varied and broad as they are now. And so when I get involved in marketing, and just, you know, I was involved in with mobile apps for a while, we were actually helping businesses. And we were working with a lot of schools with mobile apps. That thing shifted there, I and I got involved in more marketing agency work with a strategy focus. But after a while, Nathan, I was like, Man, I don't like marketing implementation work. This is not a, this is not my thing. I need to shift. And that's what I'm doing now, where I focus primarily on, you know, the strategy, the planning, and the leadership. And we bring in and help oversee and guide people that are doing the implementation work, but it took me a long time to really get there.
Nathan Whittacre 08:47
You know, marketing is a very broad category. And I feel like, as a business owner, you know, it's sometimes feels like, you know, everybody knows about 10, or 20, real estate agents and 10, or 20. Brokers, and you go to these networking groups, and, you know, you always find, you know, the 10 or 20 of those categories, and it feels like, like digital marketing, people, especially on the SEO front is like, you know, it's you go to a networking groups, and there's 10 or 20 of those now, too. So, how have you been able to distinguish yourself from really the flood of, you know, different types of marketing and then, you know, all these people that are hanging a shingle up and saying, Oh, I do digital marketing, or SEO, marketing or websites, or how have you been able to distinguish yourself? It's,
Tim Fitzpatrick 09:35
for me, there's multiple things here. And and frankly, this is not appropriate for virtually any business. Right? One is specializing, right, like, when I was when I was doing more, you know, agency type work, I was doing all kinds of things. I wasn't specializing in anything I was more of a generalist, and you know, like we Both touch on marketing is so broad at this point, you can't be great at everything. It's just, it's just not possible. And so, you know, specializing in what I'm great at, is one way to help differentiate. But then also, for me, it's really focusing on the process that we take people through our methodology is another way that we help differentiate. There are others, but those are two of the main ones is specializing. And then what's our what's our approach and our methodology when it comes to marketing? Those are two, two of the biggest things for me.
Nathan Whittacre 10:37
Yeah, and I agree with that 100%. You know, as a business owner, you really have to, you know, step way back from where you're at in your business and say, Okay, what, what makes us great, or what do I really want to do, and then develop a plan around that, because, you know, you can go chase things all over the place, you know, this, you know, people want to write you a check for doing something that sounds interesting, but maybe it's not what you could do, and then ends up costing you money to do that, because you have to reinvent your team, or send your team to a different direction. So that's great realization, great, great advice. Let's talk a little bit about how we met for just because I thought it was interesting. You know, you you position yourself with your podcast, and we met on LinkedIn. So maybe just touch on your process of like, meeting me and what you do there from
Tim Fitzpatrick 11:27
Yeah, sure. So I, one, I, I have been doing a podcast since the early in the pandemic, you know, I was doing a lot of in person speaking, prior to the pandemic, obviously, that had to shift. And so I started a podcast early in the pandemic, it is something that I love doing, it's a great way to meet people, it's a great way to create content, and I love video content. So I leverage that video content into, you know, audio and written content. But, um, I am using my podcast now as a networking tool and a way to connect with people. You know, how I connected with you, you know, I've been interviewing a lot of managed service providers, and it cyber consultants this year, and I use the podcast as a way to start that building that relationship. I just find it to be a, it is a much simpler way to start the relationship. And it is also a different way. Right? What anybody that's listening or watching to this, that is on LinkedIn knows what happens 95 plus percent of the time when you accept a connection request from somebody, it is a pitch slap, right? Like you set the connection. Yeah, thanks for connecting. Here's what I do, let you know, let's jump on a call. And let me tell you how much I can do for you. Where's the process? I go about is I actually, it depends. But most of the time, my connection request is actually, hey, Nathan, it looks like you might be a really great person to feature on our podcast. If this is something you're interested in, let's connect. And I just go I'm not asking for anything, I am offering something of value. And people that connect, I then assume are interested. And then from there, it's like, hey, let's set up a quick call. We can talk about it to see whether it's a good fit, I am not trying to you know, put a square peg in a round hole. It's just hey, let's have a continue to have this conversation. Right. And you went through that process. You know, once we connected, we jumped on a pre interview, and I just talked to you about it, like hey, this is what I do. This is what I do with the podcast, here's my approach. Tell me more about what you're doing. Let's see if it's a good fit. And, you know, you ended up coming on and now I'm on your podcast, and then you know, we just we see where things go right. It's just a great way to get to know people.
Nathan Whittacre 14:09
That's a very different process then that pitch you know, you're offering I like what you said you're offering something to them rather than asking them for something it's a lot easier conversation to start. Yes. Then you know, asking for you know, in our MSP space, we often ask you know, people to take an assessment or you know, do something or you know, look at a brochure or whatever that you're offering a you know, something that's holding them up you know, being a guest on a podcast means well I have something interesting to say and you know, and and build some trust I think before that conversation of whatever you know, you're not doing it just for out of the pleasure of your heart you're doing it right, build a network and eventually get sales but it's, it's definitely a way to you know, build that relationship. Before you make an ask, and I think the other thing, let's talk a little bit about authority marketing a little bit, because that's, you know, what podcasts and, you know, authorship and things like that are so how have you used? You know, this podcast to generate more business outside of making those connections is brought to you anything from a content standpoint?
Tim Fitzpatrick 15:21
Yeah. Oh, yeah, absolutely. from a content standpoint, you know, anybody look, I think content creation is important for most businesses. But you know, in the, in the business to business professional service realm where, you know, I'm doing it, you're doing it Nathan, we're, we're, we're really selling our expertise and our experience our skills, content creation is a phenomenal way to start planting seeds and help people get to know you and build that authority. And that credibility. It is a it is a long term play. You got to do it consistently, for the long haul for it to really work. But I think it is absolutely critical, you know, and so somebody that's listening to this going, Gosh, you know, like, I've been thinking about doing this, and I've been putting it off, but I really need to do it. There are so many ways to do it. Right? So finding the way that really resonates with you and works well with you, I think is most important. Right? You and I are doing it through podcasting, right, I do a lot of video, short, short form video, you know, 3030 seconds to 62nd video clips as well. But you know, you can do audio, you can do video, you can do the written word. You can do all of them, right? But if I tell somebody, Hey, you got to do video and you're terrified a video, like, you're never going to do it, well find something else. Yeah, find something else, like they can all work. You just have to find what resonates with you. But content I find drives so many of your other marketing efforts, right? Because the content you can you create, can be used on and repurposed for social media, you can use some of that content through your email marketing efforts, right. So it's content drives a lot of your other efforts, it can feel a lot of those other efforts, which is why I just think it is such an important element to have within your marketing plan.
Nathan Whittacre 17:34
So how does from a digital standpoint, you have this content you have, you know, your podcast channels, your YouTube channels, your social media channels, maybe blogs, on your website, you know, all this content you're creating, and it's takes a lot of time, as you mentioned, it's not just I mean, you know, my marketing manager, Sherry and I, we spend a lot of time, you know, working on content every week. How does how does the search engines from a digital standpoint, view all that content? Does it does it just become part of a big ocean? Or does it really help with SEO and being found on the internet?
Tim Fitzpatrick 18:10
Yeah, it depends on how much you focus on keyword optimizing that content. Right. But Google loves content. So and there's I mean, look, there's, there's more and more of it every single day, right? But creating content can absolutely help you rank. And depending on like, just next time you go search for something, just pay particular attention to what you put in, and what's showing up and ranking. And there are certain keywords that you put in that you will find it's not home pages for of websites that are showing up. It's blog content, it's it's, you know, longer form content pages on websites that are showing up. It's not home pages. And so that blog content is driving traffic to those websites. And if those pages are optimized appropriately, and they have call clear calls to action, they're they're going to end up generating leads for those businesses as well. So I think if you think of it from a longer term play, and you get the strategy outlined, you can, like look, podcast content can be a little bit harder to optimize, right? Because it's, you know, conversational, it's conversational. It's audio. But one of the things that we do is we transcribe all our podcast episodes and their posts posted on our blog. So our blog has the video embed. It's got the audio embed, and then it's got the show transcription and then we try to see To optimize or on page, optimize the written content, to try and give it a, you know, a better chance to show up in search results, but I'm gonna be honest with you, I don't like I don't create my podcast episodes around SEO optimization, I create them around the actual topic itself. You know, but blog content, you can certainly SEO optimize? And, you know, depending on how competitive it is, you know, you may show up I mean, like, honestly, I have a blog post that I created years ago, this was when I was in the mobile app space, around push messaging, that still drives, there's a ton of traffic that comes to my website from that it's not hyper relevant to what I do now. But, you know, with content, I think most people will find that it's the 8020 rule, right, like 20% of the content you create is going to drive 80% of the traffic to your site, you know, you just don't know what it was. You don't know, right? You don't know until you actually create it, you put it out there and you give it time to work and do its thing. But once you know, well, then you can further optimize that right, you can start to make tweaks around it. But again, this is why it's such a long term play, it's something you got to be committed to and you just got to do over and over again. So
Nathan Whittacre 21:32
if I was, you know, we have a lot of clients in the professional services space, you know, CPAs, lawyers, healthcare services. Should they just like start blogging, just start writing, you know, brain dump? Or is, you know, is there something they should do beforehand, before creating all this content?
Tim Fitzpatrick 21:49
Yeah. So this comes back to strategy. Right strategy first, like, one of the biggest mistakes I see businesses make with marketing is they jump right into the tactics, without really thinking about the strategy behind it and what their plan is. And when we do that, what we're really doing is throwing spaghetti up against a wall hoping something sticks. And that really never works very well, what ends up happening is people end up in the boat, which there's plenty of people in this boat, where they're like six months down the road, 12 months, 18 months, and they're like Jesus, we just, we just spent a bunch of money and nothing happened. It's because you put the cart before the horse, right? When I think about strategy, I think about it like fuel. When I think of the tactics, and the marketing channels, I think about them like vehicles. So if you just jumped to tactics, you have vehicles, but you have no fuel. It's never going to work long term, right? So we got to we got to put the strategy in place so that we've got the fuel, and then we can pick the vehicles. So when we talk, when I talk about strategy, I'm talking about like, if we're thinking about content creation, from a strategic standpoint, we need to under really understand who our ideal clients are. Who are those people we want to work with? And we want to attract? And what is important to them? And when we can understand what's important to them, what topics are important to them throughout the buyer journey, right? Because when we look at content, what's important to somebody? You know, I don't let's just let's just take the the dental space, right, and I'm not an expert in the dental space, but let's just take the dental space. Somebody when they're what things are they looking at? I have a toothache, right? I need to I need to actually find a dentist, right? Like what's, what should I look for in a dentist? Those are those are that person is at two different places in the customer journey. Right? I have a toothache is very in the very immediate customer journey right? Early on, at some point, right? Because it's like I have a problem. And I need it solved. Once I realized I've got the problem, then I'm then I'm starting to look at okay, well how do I find a dentist? Right? What do I look for in a dentist? So we need to look at when we understand our ideal clients, and the various things that are important to them as they work through the customer journey that helps define and dictate what content we're going to create. And we need to create content that's going to meet them at all those various places. But if we just jump into content, we don't really understand who our ideal clients are. We you know, we just throw various content topics out. And it's like well,
Nathan Whittacre 24:57
it may or may not work
Tim Fitzpatrick 24:58
Yeah, may or may not work right or it. Let's take blog, if you're going to create blog content, a lot of people start creating blog content. They get topics, but they don't really think about, like, what is all this content going to do for me from a larger person? From a larger content perspective, you know, so one of the things that we always think about, and we talk to clients about as if you're going to do blog content, can you create it with the end in mind where you, when you're done, you've got a huge guide, right? The Ultimate Guide to whatever dental care or you know, or everything you need to know about dental care. Everything you need to know about the ultimate guide to Lead Generation. There's all kinds of various topics there, I can start creating content. And at the end of a year or two years, I've got all these blog posts, but then I've got this hub page or a pillar page that I can create as a guide that then links out to all of those content page, those blog posts. So there's a lot of strategy, I think, that needs to go behind your content creation before you just jump into it.
Nathan Whittacre 26:09
Yeah, that makes perfect sense. So in in, kind of leading on this, in the webinars, I do I do webinars once a month also. And, you know, I detail out a lot of stuff, you know, especially in the cybersecurity world, and, and I always have a slide in there towards the end that says this is hard, and you know, a business owner, the sitting in this conversation, you know, they've never done any digital marketing never produced any content, you know, maybe outsources a little bit to a friend to do their website might feel overwhelmed by this conversation, they think to themselves, there's no way that I can do all this strategy and produce all this content and run my business. So, you know, really, where where does the business owner start that's trying to, you know, really develop a different way of finding customers and marketing.
Tim Fitzpatrick 26:54
Yeah, I few things, one, again, to like, if you take one thing away from this conversation, we're having strategy before tactics, like you are far better off taking two, three months, what however much time it takes you to work through some of the strategic elements. Because the strategy is going to help you go faster in the long run. You may not feel that way, when you're doing it, and you're like, I just want to take action. If you just jump into take action, it's gonna actually gonna slow you down in the long term, too, you have to think long term with marketing too many people think short term. And they don't marketing is a marathon, it is not a sprint. Too many people jump into the tactics. And they're like, I've been doing this for a month or two months or three months, it's not working and they give up. They haven't given it enough time. So strategy before tactics, think long term. And the other thing, keep it simple, very easy to overcomplicate marketing, it's very easy to feel like you have to be everywhere. In reality, the vast majority of small businesses, they don't need a different marketing tactics, the two or three, you're far better off going narrow and deep in those tactics, then broad, because most of us are going to fail miserably when we go abroad because we just don't have the resources or bandwidth to do it effectively. So keep it simple. Focus on a few vehicles, give those vehicles time to work, you know, and outline what you're going to track within each of those vehicles to help you determine whether you're gaining traction or not.
Nathan Whittacre 28:45
So thanks. Yeah, yeah, makes perfect sense. Yeah, I love the Keep it simple. So and I know this is something you do so maybe, you know, as we kind of wrap up the conversation here. How do you how do you help small businesses and companies effectively use marketing inside?
Tim Fitzpatrick 29:02
Yeah, there's, um, Nathan, there are multiple ways that we can help it really depends on where, where they're at in their journey. You know, I mean, I, our highest end, offerings are centered around high end strategy, an outsourced or fractional Chief Marketing Officer where people hire as part time to run their marketing and oversee it. But we can get involved from a from a coaching and an advisory standpoint, to just help you work through some of this strategy yourself, you know, or we can do it for you. It just really depends on where you're at and what your budget is. But it's you got you got to dig into strategy, and it's not a strategy. It takes a long time to get good at marketing strategy. But it is not it is simple. Okay, but it's not easy, right? It takes work. When I think of things as easy. It's like It's no work, right? You just do it. But simple means there's work. But the concepts they are they are simple. I mean, anybody can understand them when you start to when you when you have somebody that can help you walk through it a guide
Nathan Whittacre 30:15
to the process. So, so we want to contact you find out more information, how you guide companies through this, how do they find you?
Tim Fitzpatrick 30:18
Yeah.
Nathan Whittacre 30:19
So we want to contact you find out more information, how you guide companies through this, how do they find you?
Tim Fitzpatrick 30:24
Yeah, there's two, I'll give you these two ways. One is our website, which is rialtomarketing.com, [spelling out] R I A LTO marketing.com. You can connect with us there, a podcast is there, all the links to our social, everything's there. The other thing I'll offer your audience is at revenueroadblockscorecard.com and at revenueroadblockscorecard.com. We focus on nine revenue roadblocks that we help clients remove, so they can accelerate growth. If you go there, you will get a it's totally free, it takes less than five minutes. And you will be able to identify which of the nine roadblocks are slowing down your growth. Super simple. Tons of value. If you're interested in that, you can go check that out there as well.
Nathan Whittacre 31:07
Excellent, we'll put both of those links in our transcription of this podcast so that you can quickly get on so well, Tim, it's been a pleasure. I really appreciate the insights. And, you know, as we've gone through in our company, you know, looking at strategy and marketing and authority marketing, you know, it's definitely made a difference for us to kind of step back and, you know, meeting you has been Yeah, I think really interesting for us because of the way that you contacted us and and this whole process has, you know, shed a light on things that we could do better as a company too. So, again, thank you for the time and really appreciate you being here, Tim.
Tim Fitzpatrick 31:44
Thanks for having me. It was a pleasure.
